Best advice I read from King’s book is this: “Eliminate unnecessary words.”
He was talking about fiction and the importance of getting to the point without wasting the reader’s time. I can’t think of a more succinct lesson for marketers and copy writers. Much of the jargon on job description boards seem meant to obscure the true meaning of the position instead of illuminate. Words like “coordinate” “administrate” and “develop” get overused to the point of being misleading. The problem is marketers who write these things are taught to use action words in every sentence for descriptive purposes, resumes read exactly like this.
When everyone is a “coordinator” or “director” than no one really is. The words meant to shed light on a particular skill are instead a smoke screen. We need a re-think of job boards and ways of clarifying the actual position offered. The best option is for copy writers to break down the unnecessary words or for businesses to simplify their needs with bullet points and lists. Some companies are great at it, others need to take King’s advice to get rid of the extras.
A friend of mine who worked for a job recruiter told me the biggest problem employers had was going through stacks of unqualified applicant forms. It is a real time waster that probably can’t be helped on some level. Much of though is likely related to the lengthy, scattered descriptions found on the description page of job listings. This encourages individuals to upload an application and hope that they meet at least a couple requirements from the list. Employers have to sift through the pool of applicants wasting time.
The US is currently experiencing the largest wave of workers looking to switch jobs, some are changing careers altogether. This wave of applicants means more work for recruiters and longer wait times for employers to fill needed slots on key positions. By simplifying the descriptions and shortening the amount of non-critical qualifications, companies will spend less time with unqualified applicants. Be specific and keep it simple. Stephen King would certainly agree.